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Agartala	Agra	Ahmedabad
Ahmednagar	Aizawl	Ajmer
Akola	Alibag	Aligarh
Allahabad	Alleppey	Almora
Alwar	Ambala	Amravati
Amritsar	Amroha	Anand
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Belgaum	Bellary	Bhangar
Bharatpur	Bharuch	Bhavnagar
Bhawanipatna	Bhilai	Bhopal
Bhubaneswar	Bhuj-Rudramata	Bicholim
Bijapur	Bijnor	Bikaner
Bodh Gaya	Bokaro Steel City	Brahmapur
Bundi	Calicut Kozhikode	Cannanore
Chandannagore	Chandausi	Chandigarh
Chandipur	Changanacherry	Chengannur
Chennai Madras	Cherthala	Chhatarpur
Chinsurah	Chitradurga	Chittoor
Cochin Kochi	Coimbatore	Cuddalore
Cuttack	Darjiling	Dehra Dun
Delhi	Dewas	Dhanbad
Dharamsala	Dindigul	Dungarpur
Durgapur	Elamanchili	Ernakulam
Erode	Faridabad	Gandhinagar
Gangtok	Gauhati	Ghaziabad
Gobindgarh	Gorakhpur	Greater Noida
Guntur	Gurgaon	Guruvayur
Gwalior	Haridwar	Hazaribag
Hisar	Hosur	Howrah
Hubli	Hyderabad	Igatpuri
Imphal	Indore	Itanagar
Jabalpur	Jaipur	Jaisalmer
Jalandhar	Jamnagar	Jamshedpur
Jodhpur	Kakinada	Kaladi
Kalimpong	Kalpetta	Kalyan
Kanchipuram	Kannur	Kanpur
Kanyakumari	Kapadvanj	Karauli
Karnal	Karur	Karwar
Kashmir	Kassar	Kausani
Khajuraho	Kharagpur	Kishangarh
Kodaikanal	Kolhapur	Kolkata Calcutta
Kollam	Komarapalayam	Kootanad
Kota	Kothamangalam	Kottakkal
Kottayam	Kovilpatti	Kullu
Kumaon	Kumbakonam	Kumta
Lonavala	Lovedale	Lucknow
Ludhiana	Madurai	Mahe
Mamallapuram Mahabalipuram	Manali	Mangalore
Manjeri	Mardol	Margao
Matheran	Mathura	Meerut
Moradabad	Morbi	Mumbai Bombay
Munnar	Mussoorie	Mysore
Nabha	Nadiad	Nagaur
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Panaji	Panchgani	Panchkula
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Patna	Pattambi	Perumbavoor
Phagwara	Pilani	Ponda
Porbandar	Pune	Puri
Pushkar	Raipur	Rajapalayam
Rajkot	Rajpipla	Ramanathapuram
Ranchi	Ratnagiri	Rishikesh
Roorkee	Saharanpur	Salem
Sanawar	Sangli	Satara
Satna	Sawai Madhopur	Secunderabad
Shillong	Shimla	Sidhi
Sirsa	Sivakasi	Solan
Solapur	Sonepat	Srinagar
Sullia	Surat	Surendranagar
Tezpur	Thalassery Tellicherry	Thane
Thanjavur	Thekkadi	Thiruvalla
Thiruvananthapuram Trivandrum	Thrissur	Tiruchirappalli
Tirumala	Tirunelveli	Tirupati
Tiruppur	Tirur	Trichur
Tumkur	Tuticorin	Udaipur
Udupi	Ulhasnagar	Vadodara
Valsad	Varanasi	Vellore
Vijayawada	Virudunagar	Visakhapatnam
Vrindavan	Warangal	Yamunanagar
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» The Importance of Links

The Importance of Links by: Janice Byer, CCVA, MVA

Link: {(noun) - lin[ng>k} 1 : a connecting structure: 2 : something analogous to a link of chain: as a : a connecting element or factor b : a unit in a communication system c : an identifier attached to an element (as an index term) in a system in order to indicate or permit connection with other similarly identified elements (as defined by Merriam-Webster Online - http://www.m-w.com/)

LINK… it is a small, sometimes insignificant word that just doesn’t seem to get the credit it deserves. After all, links are in and can affect almost every aspect of our lives but we hardly think about the impact that links have.

In the world of business, links can play a significant role in finding & sharing information as well as gaining valuable leads to help build our client and contact lists.

If you have a website; have been involved in the decision making for the design of a website; or design websites as part of your service offering, you have heard of the benefits of exchanging links with other businesses that compliment yours and can help to bring more visitors to your website.

A properly orchestrated, legitimate and well organized link exchange program can be the key to not only getting your name in infinite places on the Internet, it can also make or break your goal of high placement in the top level search engines.

The opposite holds true if you fail to exchange links at all or if you decide to put into place a ‘padded’ link exchange program. Don’t just link your website to or from just any old website on the Internet. The exchange needs to be significant and hold meaning for your site and your business. The links need to be legitimate exchanges of related or beneficial information. Having a link program that is simply a means of padding your list is viewed as non-beneficial by many search engines and thus your placement ranking will fall.

Your Favorites or Bookmarks list in your browser is another example of links that small business professionals can’t do without. We spend an enormous amount of time on the Internet viewing websites that can be beneficial when running our businesses and our lives. We tend to keep those site addresses saved in our browsers for later reference.

When you add links to your Favorites list you are adding to your resources. Can you imagine how many hours in a day you would waste searching for information on the Internet if you didn’t already have the links in a readily available location? Having all those resources available in one place is great, isn’t it? And, if you keep them organized and up to date, your list of links becomes one of your best steps to keeping your day and your business structured.

I recently decided that I needed to get my Favorites in order. Sure, I had lots of them but I couldn’t remember where to find them when I needed them. I was probably in a rush when I saved the link and either saved the link in the wrong folder or there wasn’t an appropriate folder to add it to so I just put it in the best available folder that I had. It was very disorganized and drove me crazy every time I tried to find a link I just knew I had.

About the same time I came to the realization that Docu-Type is celebrating it’s fifth anniversary this year and I wanted to do something special… a milestone, of sorts. I wanted to say thank you to everyone who has been involved in the success of my business and I wanted it to be something that was important to me and hopefully important to others.

So, I decided that I would take on the task of organizing all the links that I have collected during the five years that I have been doing business on the Internet. I checked every single link I had to make sure it was titled in the most recognizable format and I also followed each link to be sure it was still active. If the link no longer worked or pointed to the wrong page, I tried to find the right page. I wasn’t always successful :-)

I then converted my Favorites list into an Ebook and that is how, Surfin’ The Net – Docu-Type’s Virtual Collection of Links was born. Of course there was some fine-tuning to be done which consisted of making the Ebook appealing to the eye, easy to navigate, and everything else that needs to be done to give it that “book feel”.

But, that still wasn’t enough. It needed more! So, I decided to include some of my articles that have been published in numerous online and print publications. And, as an added bonus, I included some inspirational quotes to add some motivation.

Links are an important part of our lives and I know I would be lost without my Favorites list. Now I can actually find the links that can help me as they are all in categories and easy to find in the Table of Contents. And I want to share this great list with everyone else.

To find out more about Surfin’ The Net – Docu-Type’s Virtual Collection of Links, please visit http://www.docutype.net/SurfinTheNet/linksebook.htm . This book, and everything it contains and represents, is a must for EVERY small business professional.

About The Author

Janice Byer is the founder of Docu-Type Administrative & Web Design Services (http://www.docutype.net), a professional Virtual Assistance and Website Design company, specializing in helping small business owners get ahead. She is a certified Canadian Virtual Assistant and Master Virtual Assistant and winner of the Most Successful Start Up 2000 and Home Based Business of the Year 2000 Awards

jbyer@docutype.net

This article was posted on January 11, 2004